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My Starbucks Rewards

Earn Stars at participating Starbucks® stores and online at Store.Starbucks.com with purchases of At-Home coffee products such as packaged coffee, Starbucks VIA® Ready Brew, K-cup® packs and Verismo™ pods.

Store.Starbucks.com customers can receive a maximum of 10 Stars per order. A unique Star Code will be included in your shipment confirmation email. Your Star code value will be equal to the number of qualifying products in this order. Star Codes expire six months after your order is shipped.

Enter the code at starbucks.com/entercode, sign in or sign up, and you're on your way to My Starbucks Rewards™ benefits like free food or free drinks at participating Starbucks® stores. Some restrictions apply. Visit starbucks.com/card/rewards for program details.

Also, My Starbucks Rewards™ members get a Star for each purchase made with a registered Starbucks® Card.

Starbucks VIA Veranda Blend™

This coffee is mellow and approachable, with nuances of soft cocoa and lightly toasted nuts, light body and medium acidity.

Tasting Notes

Mellow & Soft

Enjoy this with:

An after-dinner dessert and a balcony view.

Roast Blonde
Region Latin America
Latin America Africa Arabia Asia Pacific
Conservation International
$9.95
12 servings
Availability: 
My Starbucks Rewards 1 Star What is this?
Quantity:
  • How to Brew
  • The Starbucks Roast
  • A Better Cup
  • Video

It doesn't matter where you are – on a camping trip, a boat or even at the office – it's always easy to make a cup of Starbucks VIA® Ready Brew. Just follow these steps to instant satisfaction and a perfect cup of coffee.

Each coffee requires slightly different amounts of time and temperature during the roasting process to create a cup at its peak of aroma, acidity, body and flavor. We classify our coffees in three roast profiles so you can easily find your desired flavor and intensity.

  • Blonde: Blonde-roasted coffees have a shorter roast time, lighter body and mellow flavors.
  • Medium: Medium-roasted coffees are balanced with smooth and rich flavors.
  • Dark: Dark-roasted coffees feature a fuller body and robust, bold flavors.

We’re committed to ethically sourcing and roasting the highest-quality arabica coffee in the world. When we buy coffee this way, it fosters a better future for farmers, and a more stable climate for the planet. It also helps create a long-term supply of the high-quality beans we’ve been carefully blending, roasting and packing fresh for more than 40 years.

Find out more at Starbucks.com/responsibility

Starbucks® Blonde Roast

Meet the coffee roasters who created the Starbucks® Blonde Roast.

  • Product Details
Starbucks VIA Veranda Blend™

Forty years of coffee-roasting expertise inspired us to perfect Starbucks® Blonde Roast - a lighter, gentler take on the Starbucks Roast. Roasting this blend of specially chosen Latin American beans for a shorter time allows the delicate nuances of soft, cocoa and lightly toasted nuts to blossom. Starbucks VIA Veranda Blend™ is flavorful without being overly bold, for a delightfully gracious cup -- in an instant.

Starbucks VIA Veranda Blend™ 4.7 5 30 30
Great Tasting Instant Love this coffee for my homemade iced mochas. Wish it came in decaf. Keep sending me those good % off coupons and I'll keep buying. Wish it came in a 50 count box like the others. ~ jj June 28, 2014
yummy Via Veranda is both delicious and convienent...great for travel times May 25, 2014
FAST NEW FAVORITE! This, for me, is the perfect instant! Smooth, mellow flavor, ready ASAP for that instant gratification. Suggestion: make it available in the 50 count!!! March 25, 2014
great Ordered this for my 91 year old mother, who likes a much lighter roast coffee than I do. She loves it. We both agree that it is the first "instant" coffee we would ever reccomend. March 23, 2014
Via is a great option. I recently moved to an area where there isn't a Starbucks. I thought I would have to do without my daily Starbucks coffee until I remembered the Starbucks online store! Now, I can enjoy my Starbucks Verdanda Blend Via every day. Veranda Blend Via satisfies my daily desire for a great tasting cup of coffee, and it's so easy to prepare. February 4, 2014
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