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Earn Stars at participating Starbucks stores and at Starbucks Store online with purchases of At-Home coffee and tea products such as packaged coffee, Starbucks VIA® Ready Brew, Starbucks® K-Cup® Packs and Verismo® Pods, and Teavana tea tins. Also earn Stars with purchases of Tazo teas on Starbucks Store online.

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Starbucks VIA® Ready Brew Italian Roast

My Starbucks Rewards
1 Star
Subscription Item:
12 count
A big and extra bold dark roast coffee, worthy of the Italian tradition and ready in an instant.
Availability:  This item is in stock.
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At last there's an instant coffee you can enjoy at home that's as good as fresh-brewed Starbucks® coffee.

With Starbucks VIA® Ready Brew Decaf Italian Roast, you never have to be without the rich aroma and smooth taste of 100% arabica coffee. Just tear open a packet, add hot water, wait 10 seconds, and stir. Then enjoy the delicious dark roast coffee with that sweet, smoky flavor.

Did You Know?

All Starbucks VIA® coffees are made with the same quality coffee beans as our whole bean coffees and are also produced under the guidelines of our C.A.F.E. (Coffee and Farmer Equity) Practices.

Blonde Medium Dark

Full-Bodied & Bold

Tasting Notes Roasty & Sweet

Region multi-region

It doesn't matter where you are—on a camping trip, a boat or even at the office—it's always easy to make a cup of Starbucks VIA® Ready Brew. Just follow these steps to instant satisfaction and a perfect cup of coffee.

  1. Pour in packet.
  2. Add hot water.
  3. Stir and enjoy.

Each coffee requires slightly different amounts of time and temperature during the roasting process to create a cup at its peak of aroma, acidity, body and flavor. We classify our coffees in three roast profiles so you can easily find your desired flavor and intensity.

  • Blonde: Blonde-roasted coffees have a shorter roast time, lighter body and mellow flavors.
  • Medium: Medium-roasted coffees are balanced with smooth and rich flavors.
  • Dark: Dark-roasted coffees feature a fuller body and robust, bold flavors.


by PowerReviews

(based on 15 reviews)

Ratings Distribution

  • 5 Stars



  • 4 Stars



  • 3 Stars



  • 2 Stars



  • 1 Stars




of respondents would recommend this to a friend.

Reviewed by 15 customers

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By 1Squirly

from Undisclosed

I love coffee but it usually doesn't like my stomach so my daughter (who works for the Starbucks corporate office and had been taught the differences in the coffees) had me try the via Italian
and it was GREAT!!! I love the flavor and so does my tummy :)

Comment on this review

(1 of 1 customers found this review helpful)


Best instant coffee

By JefJef

from Bloomfield, CT

I use Starbucks VIA® Ready Brew Italian Roast every day when I travel too far from a Starbucks store so I can have my familiar brand anywhere I am quickly and easily.

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very nice one

By span60540

from Fairfax, VA, USA

I like it because it tastes great. I carry them everyday with me to the office, so that I can have a nice cup of coffee when I need them.

Comment on this review

(8 of 11 customers found this review helpful)


Reasonably good

By Nomochaviaforyou2

from NYS

See all my reviews

This is a fair product which I ordered only to mix with the mocha powder in order to try and recreate the Mocha Via product which was discontinued to make way for the poorly formulated, highly sugared Latte Via products.

Comment on this review

(9 of 11 customers found this review helpful)


An excellent product!

By MaggieJMoose

from Burlington, KY, USA

See all my reviews

Ready Brew Italian fits my needs for a good, bold coffee when I'm on the go and without my espresso machine. It's as close to the real thing as one can get!

Comment on this review

(7 of 7 customers found this review helpful)


Convenient and Great Coffee

By Dads

from Oklahoma City, OK, USA

Always carry VIA when I travel. Great taste, consistently good rich flavor and convenient and easy to use regardless of hotel amenities.

Comment on this review

(3 of 6 customers found this review helpful)


It is, instant coffee

By Xmascarol

from Cleveland, OH, USA

See all my reviews

Thought it would be a good idea to purchase this for my vacation in Key West. It would guarantee I had Starbucks available in my hotel room, instead of watered down hotel lobby coffee. All I can say is, this instant coffee is nothing like the Starbucks ground or whole bean coffees. I still drank it though because it was better than hotel's coffee.

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Arrived Crushed

By Clevinoh

from Ohio

Ordered two 12 packs. Even though it is a soft sided product they chose to ship them in an envelope. As was predictable, both arrived totally crushed. Starbucks clearly put profit ahead of customer satisfaction.

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(3 of 3 customers found this review helpful)


Starbucks VIA (especially, the Italian Roast) is a SUPERB investment! You MUST try it. :)


from Mobile, AL, USA

See all my reviews

In a 24-36 ounce liquid measuring cup, I add a shot or two of the Starbucks White Chocolate Mocha Sauce to 8-10 ounces of 1-2% milk and microwave for 2-3 minutes. I then beat with a hand-held blended for 2-3 minutes. Add in a pack of Starbucks VIA Ready Brew Italian Roast and I'm in yummy heaven. I have all of the supplies ready next to the sink. Including clean-up time (just rinse everything off with hot water), this only takes ten minutes - tops.

The Italian Roast is smooth yet bold. It has an excellent and sophisticated flavor. I just love the flavor. Especially, in this concoction that I made up. It really tastes a lot like the Starbucks white chocolate mocha that I love.

Previously, I was making my speedy home-made latte/white-chocolate-mocha with a french press and a completely different brand of coffee. I'm always in a rush, so I tried the VIA one day. Wow. HUGE difference in flavor. I could not believe it. My concoction tasted great before but now it tastes perfect.

I was concerned that the VIA would not taste that great, as it is instant coffee. I was wrong. It tastes great. Seriously, best coffee I have bought. I usually buy from a small local coffee business. However, this just tastes so so so much better. And the VIA Italian Roast has a distinctly great flavor, all on its own. If you haven't tried it, and you're a coffee fan such as myself, you have to try this flavor.

The time and money you save with a VIA cup is worth the try. What's more, you will not have to give up flavor quality. Who knew this could be possible.

Plus, you can easily keep a few VIA packets in your car or purse, ect, in case of coffee emergencies.

Seriously. The VIAs are AWESOME! :)

Thank you, Starbucks.

- not a Starbucks partner, just a happy customer

Comment on this review

(5 of 5 customers found this review helpful)


Realistic and sweet!

By GregB

from Columbus, OH, USA

See all my reviews

I am a Starbucks barista and I highly recommend not only Italian roast VIA, but all of them. They are so realistic and don't have the nasty artificial taste that most instant coffees have. Dissolves perfectly fine.

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