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My Starbucks Rewards

Earn Stars at participating Starbucks stores and at Starbucks Store online with purchases of At-Home coffee and tea products such as packaged coffee, Starbucks VIA® Ready Brew, Starbucks® K-Cup® Packs and Verismo® Pods, and Teavana tea tins. Also earn Stars with purchases of Tazo teas on Starbucks Store online.

Starbucks Store online customers can receive a maximum of 10 Stars per order. A unique Star Code will be included in your shipment confirmation email. Your Star code value will be equal to the number of qualifying products in this order. Star Codes expire six months after your order is shipped.

Enter the code at starbucks.com/entercode, sign in or sign up, and you're on your way to My Starbucks Rewards™ benefits like free food or free drinks at participating Starbucks® stores. Some restrictions apply. Visit starbucks.com/card/rewards for program details.

Also, My Starbucks Rewards™ members get a Star for each purchase made with a registered Starbucks® Card.

Starbucks VIA® Ready Brew Colombia

My Starbucks Rewards
1 Star
Subscription Item:
50 count
A 50-count pack of smooth instant coffee from Latin America with a signature nutty flavor.
Availability:  This item is in stock.
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At last there's an instant coffee you can enjoy at home that's as good as fresh-brewed Starbucks® coffee.

Just tear open a packet of Starbucks VIA® Ready Brew Colombia, add hot water, wait 10 seconds, and stir. Then enjoy the rich, smooth taste of 100% Colombian arabica coffee with that signature walnut flavor. And by ordering our bulk 50-count pack, you save on cost and reduced packaging. Now that's instant satisfaction.

Did You Know?

All Starbucks VIA® coffees are made with the same quality coffee beans as our whole bean coffees and are also produced under the guidelines of our C.A.F.E. (Coffee and Farmer Equity) Practices.

Blonde Medium Dark

Balanced, Smooth & Rich

Tasting Notes Balanced & Nutty

Region latin-america

It doesn't matter where you are—on a camping trip, a boat or even at the office—it's always easy to make a cup of Starbucks VIA® Ready Brew. Just follow these steps to instant satisfaction and a perfect cup of coffee.

  1. Pour in packet.
  2. Add hot water.
  3. Stir and enjoy.

Each coffee requires slightly different amounts of time and temperature during the roasting process to create a cup at its peak of aroma, acidity, body and flavor. We classify our coffees in three roast profiles so you can easily find your desired flavor and intensity.

  • Blonde: Blonde-roasted coffees have a shorter roast time, lighter body and mellow flavors.
  • Medium: Medium-roasted coffees are balanced with smooth and rich flavors.
  • Dark: Dark-roasted coffees feature a fuller body and robust, bold flavors.


by PowerReviews

(based on 264 reviews)

Ratings Distribution

  • 5 Stars



  • 4 Stars



  • 3 Stars



  • 2 Stars



  • 1 Stars




of respondents would recommend this to a friend.

Reviewed by 264 customers

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Great flavor and aroma...

By Sterling

from Miami, FL

It's not cheap, but it's very good. Love it!

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Asking for a VIA variety pack

By Ilja

from El Monte, CA

Real coffee that tastes like fresh brewed coffee and the small packets it comes in makes it ideal for on the go.
I would like the 50 pack boxes but wish there was an assortment pack of different flavors, say one variety pack with all flavors; one with a variety of lights; one with with decafs; one with mediums and one with darks. That will give five variety packs to choose from and to try new flavors. Hope to see this soon.

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Sent as a gift

By Constance

from Gainesville, FL

I sent the VIA Ready Brew Columbia to someone in Guam. He was very excited to receive it. There is no Starbucks there.

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Starbucks Via Columbia

By Rick

from Albany, NY area

Starbucks Via Columbia is, hands down, the absolute best instant coffee I have ever tasted. It is my morning cup each day. I take it hiking and camping as well as other traveling. I highly recommend it to all, and hand out my own samples for friends and family to try it out.

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Best instant coffee, also the most expensive

By no nicknames

from no locations

Best instant coffee, also the most expensive

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VIA coffee is amazing

By Cooker

from northwoods wisconsin

We live in the middle of no where and VIA coffee saves my life! I work 16-18 hours a day and the via coffees are the closest I can get to "real" Starbucks! I even keep them in my purse because it is so much better coffee than most places! Thank goodness for VIA's

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(1 of 1 customers found this review helpful)


Can't be beat for flavor and convenience.

By Tobster

from Redding, CT

This is the first instant coffee that tastes like brewed coffee, it made a believer out of me. And the small packets it comes in makes it ideal for camping and other on the go situations. I only wish the packets were biodegradable. I like the 50 pack boxes but wish there was an assortment pack of the different flavors, just so I can mix it up a bit. It's hard to find in stores, so I have to mail order it.

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VIA Colombia 50 pack

By Barbara Perry

from Dallas, TX

This is so convenient. I get a perfect cup of coffee every time and without a cluttered kitchen counter. The added bonus is I now have delivery thru the mail, so I don't have to hope my local Starbucks has this in stock.

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(0 of 1 customers found this review helpful)


Tastes like fresh brewed!

By Fred

from Seal Beach, CA

I've tasted many brands of instant coffee over the years. The Via product doesn't taste like instant, at all. It is easy and fast to make, and it tastes like fresh brewed. I've been drinking it for about 5 years now, and I still love it.

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(0 of 1 customers found this review helpful)


As great as fresh brewed!!!

By k.maton

from Plano, IL

I just love the VIA individual Columbian packs! They are so convenient and are just as tasty as fresh brewed!!!!

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