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My Starbucks Rewards

Earn Stars at participating Starbucks stores and at Starbucks Store online with purchases of At-Home coffee and tea products such as packaged coffee, Starbucks VIA® Ready Brew, Starbucks® K-Cup® Packs and Verismo® Pods, and Teavana tea tins. Also earn Stars with purchases of Tazo teas on Starbucks Store online.

Starbucks Store online customers can receive a maximum of 10 Stars per order. A unique Star Code will be included in your shipment confirmation email. Your Star code value will be equal to the number of qualifying products in this order. Star Codes expire six months after your order is shipped.

Enter the code at, sign in or sign up, and you're on your way to My Starbucks Rewards™ benefits like free food or free drinks at participating Starbucks® stores. Some restrictions apply. Visit for program details.

Also, My Starbucks Rewards™ members get a Star for each purchase made with a registered Starbucks® Card.

Starbucks VIA® Ready Brew Colombia

My Starbucks Rewards
1 Star
Subscription Item:
50 count
A 50-count pack of smooth instant coffee from Latin America with a signature nutty flavor.
Availability:  This item is not available.
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At last there's an instant coffee you can enjoy at home that's as good as fresh-brewed Starbucks® coffee.

Just tear open a packet of Starbucks VIA® Ready Brew Colombia, add hot water, wait 10 seconds, and stir. Then enjoy the rich, smooth taste of 100% Colombian arabica coffee with that signature walnut flavor. And by ordering our bulk 50-count pack, you save on cost and reduced packaging. Now that's instant satisfaction.

Did You Know?

All Starbucks VIA® coffees are made with the same quality coffee beans as our whole bean coffees and are also produced under the guidelines of our C.A.F.E. (Coffee and Farmer Equity) Practices.

Blonde Medium Dark

Balanced, Smooth & Rich

Tasting Notes Balanced & Nutty

Region latin-america

It doesn't matter where you are—on a camping trip, a boat or even at the office—it's always easy to make a cup of Starbucks VIA® Ready Brew. Just follow these steps to instant satisfaction and a perfect cup of coffee.

  1. Pour in packet.
  2. Add hot water.
  3. Stir and enjoy.

Each coffee requires slightly different amounts of time and temperature during the roasting process to create a cup at its peak of aroma, acidity, body and flavor. We classify our coffees in three roast profiles so you can easily find your desired flavor and intensity.

  • Blonde: Blonde-roasted coffees have a shorter roast time, lighter body and mellow flavors.
  • Medium: Medium-roasted coffees are balanced with smooth and rich flavors.
  • Dark: Dark-roasted coffees feature a fuller body and robust, bold flavors.


by PowerReviews

(based on 276 reviews)

Ratings Distribution

  • 5 Stars



  • 4 Stars



  • 3 Stars



  • 2 Stars



  • 1 Stars




of respondents would recommend this to a friend.

Reviewed by 276 customers

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Rich, robust and ready

By Koffee Kelley

from Tulsa, OK

I absolutely love Starbuck's Via--it has such a rich and robust flavor, without being bitter. And, it's ready whenever I am, since it's 'instant'. It is such an improvement over the instant coffee that we receive in our hotels in London and Europe that we stock up before we travel to ensure we can enjoy it throughout our trip. Wonderful!

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My favorite

By Nance

from York, PA

Nice, mild flavor - I have it every morning.

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the coffee is fine, but getting harder to tear off the top

By more about convenience

from Sunnyvale CA

I drink via mostly because I'm lazy and not very picky about the taste of my coffee (though I don't like super bitter coffee). The via house brew and Colombia brew are both nice tasting coffees. And I find a single packet is perfect for my 16oz coffee mug. The reason for the three stars is the quality control for the packaging. I have to use scissors over half the time to open the packet. It used to be consistently easy to open the packet by tearing with my fingers. Yeah, I know, people in Syria are shocked at what I have to go through to get my coffee. but still, right?

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I will buy this again and again

By Huskeratheart

from TX

My favorite flavor, don't change a thing

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Awesome convenience!

By Levi

from Seattle, WA

Love that it comes in a fifty pack! Thank you so much Starbucks, keep on trucking!

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Best invention since sliced bread

By emb3315

from Iowa

I literally am never without VIA, EVER. Being able to buy it in a bigger container is fabulous.

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product is outstanding

By n/a

from Bellevue, WA

Product is outstanding , delivery isn't. It is not as prompt as I believe it could be.

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By CHC94

from Philadelphia PA

I purchased the Via packets for my mom, who is a Starbucks fan. She was very excited to receive it. She loves her coffee, and Starbucks is a treat for her.

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My Favorite Morning Coffee

By Pam

from Homer, Alaska

It's so quick and easy to make my first cup of coffee in the morning. Plus it tastes great.

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(1 of 1 customers found this review helpful)


Great Savings

By Carol

from N.C.

This was an awesome purchase. I didn't know Starbucks even sold the Via packs in a 50 bundle. We do a lot of traveling and I love the convenience of being able to have a Starbucks instantly instead of bad hotel coffee or restaurant coffee. This way I start my morning off right. And I don't have to make a whole pot.
This is the way I am going to buy Via from now on, in the LARGE packs !! Thank you Starbucks. Oh yes,,,,they are so much cheaper this way also.

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