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My Starbucks Rewards

Earn Stars at participating Starbucks® stores and online at Store.Starbucks.com with purchases of At-Home coffee products such as packaged coffee, Starbucks VIA® Ready Brew, K-cup® packs and Verismo™ pods.

Store.Starbucks.com customers can receive a maximum of 10 Stars per order. A unique Star Code will be included in your shipment confirmation email. Your Star code value will be equal to the number of qualifying products in this order. Star Codes expire six months after your order is shipped.

Enter the code at starbucks.com/entercode, sign in or sign up, and you're on your way to My Starbucks Rewards™ benefits like free food or free drinks at participating Starbucks® stores. Some restrictions apply. Visit starbucks.com/card/rewards for program details.

Also, My Starbucks Rewards™ members get a Star for each purchase made with a registered Starbucks® Card.

Organic Serena Blend™

A vibrant and balanced organic coffee blend with gentle floral notes – a rich cup from the good earth.

Tasting Notes

Citrus & Floral

Enjoy this with:

Lemon-lavender cake and a good feeling inside.

Roast Medium
Region Multi-Region Blend
Latin America Africa Arabia Asia Pacific
$13.95
1 lb
Availability: 
My Starbucks Rewards 1 Star What is this?
Quantity:
  • How to Brew
  • The Starbucks Roast
  • A Better Cup

Recipe for great coffee

  1. Grind beans just before brewing for the freshest taste. Coarse for coffee press, medium for automatic drip.
  2. Use 2 Tbsp (10 g) ground coffee for every 6 fl oz (180 ml) of cold, filtered water.
  3. To ensure freshness, brew within a week of opening and keep sealed tight in a cabinet (not the refrigerator).

Each coffee requires slightly different amounts of time and temperature during the roasting process to create a cup at its peak of aroma, acidity, body and flavor. We classify our coffees in three roast profiles so you can easily find your desired flavor and intensity.

  • Blonde: Blonde-roasted coffees have a shorter roast time, lighter body and mellow flavors.
  • Medium: Medium-roasted coffees are balanced with smooth and rich flavors.
  • Dark: Dark-roasted coffees feature a fuller body and robust, bold flavors.

We’re committed to ethically sourcing and roasting the highest-quality arabica coffee in the world. When we buy coffee this way, it fosters a better future for farmers, and a more stable climate for the planet. It also helps create a long-term supply of the high-quality beans we’ve been carefully blending, roasting and packing fresh for more than 40 years.

Find out more at Starbucks.com/responsibility

  • Product Details

Starbucks® Organic Serena Blend™

In 2000, we set out to create an organic coffee that was as good as natural farming practices are on the environment. The challenge: few suppliers of organic coffee had the great-tasting beans we look for. So on our worldwide hunt for quality, we found the best organic coffee in two different regions. And they blended incredibly. Sparkling acidity from Latin American coffees props up soft, gentle florals in the African beans. A truly balanced, vibrant and refreshing cup.

    Organic Serena Blend™ 4.7 5 3 3
    Great coffee, but hard to find. not in stores. Out of stock online again. Great coffee. Had been wife's favorite. It was not available for years. Found it again about 2 months ago. Gave it to wife as surprise. She loved it again. Tried to reorder but no luck. May 29, 2014
    terrific blend of coffee This is a delicious blend and just strong enough, but not too strong. April 23, 2014
    Serena Organic Have always loved this coffee - I haven't seen it available anywhere in 4+ years, so to get some more now - I was thrilled. Not too bold, not too acidic - just great stuff! February 21, 2014
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