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Earn Stars at participating Starbucks stores and at Starbucks Store online with purchases of At-Home coffee and tea products such as packaged coffee, Starbucks VIA® Ready Brew, Starbucks® K-Cup® Packs and Verismo™ Pods, and Teavana tea tins. Also earn Stars with purchases of Tazo teas on Starbucks Store online.

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Starbucks VIA® Ready Brew Italian Roast, 50 count

My Starbucks Rewards
1 Star
Subscription Item:
50 count
A 50-count pack of bold, full-bodied dark roast coffee, worthy of the Italian tradition and ready in an instant.
Availability:  In Stock
At last there's an instant coffee you can enjoy at home that's as good as fresh-brewed Starbucks® coffee.

With Starbucks VIA® Ready Brew Decaf Italian Roast, you never have to be without the rich aroma and smooth taste of 100% arabica coffee. Just tear open a packet, add hot water, wait 10 seconds, and stir. Then enjoy the delicious dark roast coffee with that sweet, smoky flavor. And by ordering our bulk 50-count pack, you save on cost and reduced packaging. Now that's instant satisfaction.

Did You Know?

All Starbucks VIA® coffees are made with the same quality coffee beans as our whole bean coffees and are also produced under the guidelines of our C.A.F.E. (Coffee and Farmer Equity) Practices.

Blonde Medium Dark

Full-Bodied & Bold

Tasting Notes Roasty & Sweet

Region multi-region

It doesn't matter where you are—on a camping trip, a boat or even at the office—it's always easy to make a cup of Starbucks VIA® Ready Brew. Just follow these steps to instant satisfaction and a perfect cup of coffee.

  1. Pour in packet.
  2. Add hot water.
  3. Stir and enjoy.

Each coffee requires slightly different amounts of time and temperature during the roasting process to create a cup at its peak of aroma, acidity, body and flavor. We classify our coffees in three roast profiles so you can easily find your desired flavor and intensity.

  • Blonde: Blonde-roasted coffees have a shorter roast time, lighter body and mellow flavors.
  • Medium: Medium-roasted coffees are balanced with smooth and rich flavors.
  • Dark: Dark-roasted coffees feature a fuller body and robust, bold flavors.
Starbucks VIA® Ready Brew Italian Roast, 50 count 4.8 5 274 274
Great quick cup of coffee. The via Italian roast is great hot or cold and so convenient to make. December 24, 2014
Skeptics: just try it! I'll admit, I was not happy when I first heard of VIA hitting the Starbucks world, but that soon changed once I tried it. I spent 8 years of my life working/managing Starbucks locations and during the taste test, I couldn't tell the difference between the whole bean and VIA. Try it. You'll like it, too. December 23, 2014
inconsistant I only drink coffee in the winter since it makes me feel hot.. I love a strong cup of coffee. This is strong. It doesn't cause indigestion. I bought it last year and found the batch last year to be rich smooth almost chocolaty and the perfect cup of coffee. This year I bought more. because I loved it so much but it tastes different. It has a more fruity, and sour. It is still nice and strong and doesn't give me indigestion, but it needs creamer to smooth out the taste. Last years batch was perfect with nothing added to it,. This year it isn't the best cup of coffee. i guess they are using different beans. I wish they would change the label when they change the flavor so I wouldn't assume I am getting the same product I got last time. December 22, 2014
Purchased as a Gift This was purchased as a gift and the recipient loved it. December 18, 2014
Renmarkable I remember instant coffee several years ago, and it didn't come close to what you got brewing it yourself. Lots has changed! The brewed coffee nowadays doesn't compare to a good Americano, and the Via Italian Roast compares very well to the Americano I made in my espresso machine. So, now I just use very hot water (185 degrees) and Via and I get my Americano in lots less time with lots less mess. The only downside is that its pretty expensive compared to homemade espresso. December 18, 2014
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