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My Starbucks Rewards

Earn Stars at participating Starbucks® stores and online at with purchases of At-Home coffee products such as packaged coffee, Starbucks VIA® Ready Brew, K-cup® packs and Verismo™ pods. customers can receive a maximum of 10 Stars per order. A unique Star Code will be included in your shipment confirmation email. Your Star code value will be equal to the number of qualifying products in this order. Star Codes expire six months after your order is shipped.

Enter the code at, sign in or sign up, and you're on your way to My Starbucks Rewards™ benefits like free food or free drinks at participating Starbucks® stores. Some restrictions apply. Visit for program details.

Also, My Starbucks Rewards™ members get a Star for each purchase made with a registered Starbucks® Card.

Starbucks VIA® Ready Brew Italian Roast, 50 count

A 50-count pack of bold, full-bodied dark roast coffee, worthy of the Italian tradition and ready in an instant.

Tasting Notes

Roasty & Sweet

Enjoy this with:

A breakfast bar and minutes to spare on your morning commute.

Roast Dark
Region Multi-Region Blend
Latin America Africa Arabia Asia Pacific
50 servings
My Starbucks Rewards 1 Star What is this?
  • How to Brew
  • The Starbucks Roast
  • Did You Know?

It doesn't matter where you are – on a camping trip, a boat or even at the office – it's always easy to make a cup of Starbucks VIA® Ready Brew. Just follow these steps to instant satisfaction and a perfect cup of coffee.

Each coffee requires slightly different amounts of time and temperature during the roasting process to create a cup at its peak of aroma, acidity, body and flavor. We classify our coffees in three roast profiles so you can easily find your desired flavor and intensity.

  • Blonde: Blonde-roasted coffees have a shorter roast time, lighter body and mellow flavors.
  • Medium: Medium-roasted coffees are balanced with smooth and rich flavors.
  • Dark: Dark-roasted coffees feature a fuller body and robust, bold flavors.

All Starbucks VIA® coffees are made with the same quality coffee beans as our whole bean coffees and are also produced under the guidelines of our C.A.F.E. (Coffee and Farmer Equity) Practices.

  • Product Details

At last there's an instant coffee you can enjoy at home that's as good as fresh-brewed Starbucks® coffee.

With Starbucks VIA® Ready Brew Italian Roast, you never have to be without the rich aroma and smooth taste of 100% arabica coffee. Just tear open a packet, add water, wait 10 seconds, and stir. Then enjoy the delicious dark roast coffee with that sweet, smoky flavor. And by ordering our bulk 50-count pack, you save on cost and reduced packaging. Now that's instant satisfaction.

    Starbucks VIA® Ready Brew Italian Roast, 50 count 4.8 5 230 230
    best instant coffee ever!!!!! Finally, an instant coffee that tastes like the real thing! Just one packet plus milk and sugar to taste, makes a 20-ounce latte to die for. Plus the packets are super portable. I started with a 12-pac, but will be ordering the 50-pac from now on! Thanks, Starbucks! September 1, 2014
    Perfect combination of taste and strength I know it is just me but I love just boiling water and adding the VIA package to the cup of hot water. The strength and taste are perfect to me. Sylvester August 12, 2014
    I love Via! It's my favorite drink at Starbucks...use to work there and I liked it when it first came out. I will always buy it. August 9, 2014
    Poof--Instant Coffee Merlin the Magician could not make instant coffee as good as this. Being a magician, he could of course, make coffee appear instantly. But his never tasted this good! August 9, 2014
    life saver I travel a lot and I need a good cup of coffee to start the day, no matter the timezone. Having my VIA with me makes all the difference. It's easy and the taste is great! I always take extras to pass out as gifts. I definitely recommend it. August 2, 2014
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