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Starbucks VIA® Ready Brew Italian Roast, 50 count

My Starbucks Rewards
1 Star
Subscription Item:
50 count
A 50-count pack of bold, full-bodied dark roast coffee, worthy of the Italian tradition and ready in an instant.
Availability:  This item is in stock.
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At last there's an instant coffee you can enjoy at home that's as good as fresh-brewed Starbucks® coffee.

With Starbucks VIA® Ready Brew Decaf Italian Roast, you never have to be without the rich aroma and smooth taste of 100% arabica coffee. Just tear open a packet, add hot water, wait 10 seconds, and stir. Then enjoy the delicious dark roast coffee with that sweet, smoky flavor. And by ordering our bulk 50-count pack, you save on cost and reduced packaging. Now that's instant satisfaction.

Did You Know?

All Starbucks VIA® coffees are made with the same quality coffee beans as our whole bean coffees and are also produced under the guidelines of our C.A.F.E. (Coffee and Farmer Equity) Practices.

Blonde Medium Dark

Full-Bodied & Bold

Tasting Notes Roasty & Sweet

Region multi-region

It doesn't matter where you are—on a camping trip, a boat or even at the office—it's always easy to make a cup of Starbucks VIA® Ready Brew. Just follow these steps to instant satisfaction and a perfect cup of coffee.

  1. Pour in packet.
  2. Add hot water.
  3. Stir and enjoy.

Each coffee requires slightly different amounts of time and temperature during the roasting process to create a cup at its peak of aroma, acidity, body and flavor. We classify our coffees in three roast profiles so you can easily find your desired flavor and intensity.

  • Blonde: Blonde-roasted coffees have a shorter roast time, lighter body and mellow flavors.
  • Medium: Medium-roasted coffees are balanced with smooth and rich flavors.
  • Dark: Dark-roasted coffees feature a fuller body and robust, bold flavors.
Starbucks VIA® Ready Brew Italian Roast, 50 count 4.8 5 288 288
great Wonderful love how I can purchase 50 at a time. Keep up the great work March 2, 2015
Great instant coffee This is the best instant coffee I have ever had and a great substitute when you need coffee quick. I normally don't like instant coffee, but this is best when you need a quick coffee early in the morning when you are running late. Also, good for traveling when you don't like the hotel coffee. February 24, 2015
VIA Rocks for Alaskans! Via Italian Roast is a favorite way for Alaskans to take their coffee on the run -in the morning to the bus stops, on "sick days", with you on the Iron Dog or Iditarod Trails, ice fishing and more - AND, if you order a 50 pkg with a neighbor, VOILA! Free shipping!! ALWAYS a bonus for Alaskans where we usually get hammered with postage to the Great Last Frontier! February 22, 2015
Good taste and not bitter Would like via packs be available in espresso which would give a richer, bolder experience. February 13, 2015
Great tasting coffee I travel and love to bring these with me on my trips! February 3, 2015
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by PowerReviews

(based on 309 reviews)

Ratings Distribution

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of respondents would recommend this to a friend.

Reviewed by 309 customers

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So handy and tasty

By busy mom

from Las Vegas

love the big pack

Comment on this review

(2 of 3 customers found this review helpful)


Super product

By Mrjimmy

from Mesa,Az

My favorite coffee. Could not be easier. Hot or cold water, dissolves instantly. Flavor is the best. If you like bold flavor, and real convince, this is it.

Comment on this review

(2 of 2 customers found this review helpful)


Love these convenient packs!

By No lines

from San Jose, CA

Turn on the electric teapot and in a min you have fresh brew. No mess no grounds and definitely NOT like those awful fake crystal instant coffees. No way you can tell the difference. This large box is cheaper than buying the smaller ones.

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(4 of 4 customers found this review helpful)


I've been having Italian Roast 4ever!!

By Peggi

from West Covina, Ca.

I have been a Starbuck fan B4 they had any stores except in Seattle....Had it mailed to me. I've turned on a lot of friend's to Italian Roast. Now, I'd like to try Instead French Roast....That I used for years, and now want to try it since it's instant now

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(13 of 13 customers found this review helpful)


I would buy this again and again

By Sachin

from Sachin


Comment on this review

(1 of 1 customers found this review helpful)


Best coffee to drink black -- ever

By Lethal

from Tallahassee, FL, USA

Site Member

I love coffee and generally have to add cream and sweetener. Starbucks Brewready Italian Roast turned me around! This is the best coffee and it tastes best when I drink it black. It's bold and flavorful with no bitter aftertaste. I love the portability of the Brewready packs. In fact, I gave up the drip basket coffee maker in my office and now use an electric water kettle so that I can enjoy this coffee!

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(1 of 1 customers found this review helpful)


Great stuff!!

By Pachucko

from Texas

See all my reviews

Site Member

I use these with a large brewed K-Cup for a drink on the weekends!! I add honey, coconut oil, unsweetened cocoa, and whole milk and/or half & half for a really strong mix!!

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By Rocky17

from Hobe Sound, Fl

Site Member

Never drink a bad cup of hotel coffee again. Traveling made easy and oh, my afternoon at home breaks too!

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Great tasting instant coffee

By Money41

from Cameron, NC

See all my reviews

Site Member

I honestly could not believe this was instant coffee. It tastes great!

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Bold rich flavor

By 88MYA

from Roscoe, IL

Site Member

Convenient for travel and a great way to take a bold rich flavored coffee with you to be enjoyed at work.

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