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My Starbucks Rewards

Earn Stars at participating Starbucks stores and at Starbucks Store online with purchases of At-Home coffee and tea products such as packaged coffee, Starbucks VIA® Ready Brew, Starbucks® K-Cup® Packs and Verismo® Pods, and Teavana tea tins. Also earn Stars with purchases of Tazo teas on Starbucks Store online.

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Enter the code at, sign in or sign up, and you're on your way to My Starbucks Rewards™ benefits like free food or free drinks at participating Starbucks® stores. Some restrictions apply. Visit for program details.

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Starbucks VIA® Ready Brew Italian Roast, 50 count

My Starbucks Rewards
1 Star
Subscription Item:
50 count
A 50-count pack of bold, full-bodied dark roast coffee, worthy of the Italian tradition and ready in an instant.
Availability:  This item is in stock.
At last there's an instant coffee you can enjoy at home that's as good as fresh-brewed Starbucks® coffee.

With Starbucks VIA® Ready Brew Decaf Italian Roast, you never have to be without the rich aroma and smooth taste of 100% arabica coffee. Just tear open a packet, add hot water, wait 10 seconds, and stir. Then enjoy the delicious dark roast coffee with that sweet, smoky flavor. And by ordering our bulk 50-count pack, you save on cost and reduced packaging. Now that's instant satisfaction.

Did You Know?

All Starbucks VIA® coffees are made with the same quality coffee beans as our whole bean coffees and are also produced under the guidelines of our C.A.F.E. (Coffee and Farmer Equity) Practices.

Blonde Medium Dark

Full-Bodied & Bold

Tasting Notes Roasty & Sweet

Region multi-region

It doesn't matter where you are—on a camping trip, a boat or even at the office—it's always easy to make a cup of Starbucks VIA® Ready Brew. Just follow these steps to instant satisfaction and a perfect cup of coffee.

  1. Pour in packet.
  2. Add hot water.
  3. Stir and enjoy.

Each coffee requires slightly different amounts of time and temperature during the roasting process to create a cup at its peak of aroma, acidity, body and flavor. We classify our coffees in three roast profiles so you can easily find your desired flavor and intensity.

  • Blonde: Blonde-roasted coffees have a shorter roast time, lighter body and mellow flavors.
  • Medium: Medium-roasted coffees are balanced with smooth and rich flavors.
  • Dark: Dark-roasted coffees feature a fuller body and robust, bold flavors.


by PowerReviews

(based on 289 reviews)

Ratings Distribution

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  • 1 Stars




of respondents would recommend this to a friend.

Reviewed by 289 customers

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(2 of 2 customers found this review helpful)


I've been having Italian Roast 4ever!!

By Peggi

from West Covina, Ca.

I have been a Starbuck fan B4 they had any stores except in Seattle....Had it mailed to me. I've turned on a lot of friend's to Italian Roast. Now, I'd like to try Instead French Roast....That I used for years, and now want to try it since it's instant now

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(10 of 10 customers found this review helpful)


I would buy this again and again

By Sachin

from Sachin


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(11 of 11 customers found this review helpful)


Great instant coffee

By Sunnis99

from Christiansted, St. Croix 00820, USVI

This is the best instant coffee I have ever had and a great substitute when you need coffee quick. I normally don't like instant coffee, but this is best when you need a quick coffee early in the morning when you are running late. Also, good for traveling when you don't like the hotel coffee.

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(12 of 12 customers found this review helpful)


VIA Rocks for Alaskans!

By CJ54

from Tanaina, AK

Via Italian Roast is a favorite way for Alaskans to take their coffee on the run -in the morning to the bus stops, on "sick days", with you on the Iron Dog or Iditarod Trails, ice fishing and more - AND, if you order a 50 pkg with a neighbor, VOILA! Free shipping!! ALWAYS a bonus for Alaskans where we usually get hammered with postage to the Great Last Frontier!

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(11 of 11 customers found this review helpful)


Good taste and not bitter

By Jenny1987

from Nyc

Would like via packs be available in espresso which would give a richer, bolder experience.

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(12 of 12 customers found this review helpful)


Great tasting coffee

By aChelseaGirl

from Connecticut, USA

I travel and love to bring these with me on my trips!

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(9 of 9 customers found this review helpful)


My favorite Starbucks Coffee

By Bombo132

from St. Peters, Mo.

When I'm out and about and can't get fresh brewed Starbucks Italian Roast I use the VIA ready brew. I like all the Starbucks Coffee, but this is my personal favorite...add a piece of Banana Nut Bread and I'm in heaven.

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(12 of 12 customers found this review helpful)


I can always have a quick cup of excellent coffee. So easy!

By Snow12

from McCall, ID 83638, USA

I live in a remote part of the wilderness in Idaho. Good coffee is not available at times. I love the Via's. I carry them everywhere I go. On a trip to Cambodia last spring I took them too. I almost ran out because my friend decided that these were perfect too.

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(12 of 12 customers found this review helpful)


Dark Italian Roast Is my favorite.

By CaffineGURU100

from Helena, OH 43435, USA

I highly recommend the Dark Roast Italian Via. I drink at least one every day first thing in the morning. I also drink the bolder Nespresso shots every day. I enjoy the Italian Roast just as much as Nespresso . The Via is quick and delicious. Sometimes I put a Nespresso shot in my Italian Roast Via for a splendid morning barista flavored wake-me-up. Just bought two 100 Dark Roast Via packages on line and I know I will be ordering more in the future.

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(10 of 10 customers found this review helpful)


Via - supersized

By JavaJunkie63

from Bellingham, WA, USA

See all my reviews

Thanks So Much
Very happy with the product and the price.

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